Unified Customer Profiling

Customer profile unification often involves the creation of an ID graph using standardization and advanced matching rules to deterministically and probabilistically identify unique profiles or people. This creates a single source of truth for your customers.

Identity Resolution

How will you keep track of cookies, PII identifiers, and user id’s? Having identity resolution capabilities unlocks your ability to create addressable audiences and reach the customers you need.

Robust ETL Integrations

Customer data management is only as good as how integrated it is across your tech stack. These integrations need to be real-time, durable, and connected to your most important endpoints.

A.I. / Machine Learning Capabilities

Leverage the power of AI / ML algorithms for all sorts of marketing benefits, including advanced customer scoring, real-time regression analyses, and content generation will unlock the most advanced marketing.

Audience Building

From simple to advanced audience building logic, having the ability to create highly customized cohorts based on behavioral and demographic attributes will enable the power of smarter targeting.

Privacy Controls

Privacy by design principles could not be more important, especially with privacy laws and browser/app updates changing the way personal data is handled.